Kristie Christensen

founder I ceo

Branding has been Kristie’s passion for the whole of her career…her family might say ‘the whole of her life’…as she used to “suffer through” the shows and wait with bated breath for the commercials to come on. She was (allegedly) notorious for stomping through the house in Barbie High Heels…a spoon for a microphone…wailing the jingle to the Enjolie perfume commercial. But, we digress. Try and get that picture out of your mind while we continue the bio.

Fairly well traveled and self-diagnosed ADHD, Kristie launched this brand as Kristie Christensen Creative back in 2006. She is a self-proclaimed chronic entrepreneur, and she considers every step in her journey as a form of inspiration for everything she does. A true brandaholic, some might say that her love for creating brands could use its own 12 step…but she laughs, she runs with arms wide open to that creative bottle (hopefully Dom)…and she drinks.

And she’s legit. She built a career in luxury branding in the hospitality, travel and events industries, so she knows a thing or twelve about creating and taking brands to market through emotional brand connections.

Kristie founded her marketing agency more than 18 years ago, and she’s been trailblazing ever since. Her calling card is that she can both empathize AND share insight with her customers who are looking to tell authentic brand stories from both B2B and B2C perspectives because she has run several businesses while helping others market theirs.

Courtney Rutledge

marketing manager


Watching Courtney web is like watching a watchmaker create a masterpiece…only…SUPER FAST. She knows her way around some HTML, and she is adorable and funny, too! She knocks out logos like she’s had 5 iced mochas, and she is as kind as she is talented.

Courtney is a bit of an anomaly. You’ll find her just as often with a fishing pole in her hand enjoying the great outdoors as you will peddling her upcycled clothing in her own online boutique – Sense of Southern.

Courtney knows her away around social media. As a Lifestyle Influencer, she has built her own community of followers, and she brings that same talent to our brand and our clients.

Courtney came to us armed with a degree in Communication & Graphic Design, and she has a penchant for branding, too! Boy, can she tell a story!

Gabrielle Lewis

marketing coordinator


Gabrielle is our resident sparkler. She lights up every room she enters like a firecracker. If you could only pick one phrase to describe her (it’s near impossible – even for wordsmiths), we would say joie de vivre! She loves life and all her people in it. And that includes our clients. She’s passionate about telling your story, and she simply does not relent.

Gabrielle is legit educated. She’s an Aggie. We all know how much moxie comes with the territory when we hire an Aggie…she definitely knows how to Gig ‘Em. Although she bleeds maroon, she knows how to work that paintbrush to bring color and life to our brands.

Armed with a BS in Communications, Gabrielle brings all the socials to the table as our Marketing Coordinator. Toss a task at Gabrielle and she will knock it out of the proverbial park. One day, she’ll run this place.