CEO Marketing Group 10 Quick Tips to Get Google Love

We affectionately call it “Getting Google Love,” but it means optimizing your website or content so that it ranks well on Google search results. This is a very lengthy conversation with a lot of moving parts, but CEO Marketing Group has broken it down into 10 Quick Ways in which we have found our clients get the most love from Google.

1. OPTIMIZE YOUR SITE WITH META (Keywords): Research and use relevant keywords throughout your content, including in titles, headings, and meta descriptions. DO NOT, however, get into the habit of “keyword stuffing” where you just chock the site full of all the buzz words. If you focus on natural, informative text that lacks redundancy, that will go far in search.
   
2. CREATE HIGH QUALITY FRESH CONTENT as often as you can post. Create keyword driven, high-quality, relevant, and engaging content that provides real value to your audience. Google rewards content that answers users’ questions and meets their needs. With some basic keyword optimization tools and on page SEO, you can stay true to the content that your visitors are looking for.
   
3. LINKS LINKS & MORE QUALITY LINKS: Build high-quality backlinks AND forward links from reputable sites. It’s not a numbers game. Think quality over quantity. Ways in which you can achieve this is through blogging, creating partnerships or creating shareable content.
   
4. EASE IN NAVIGATION: Arrange your homepage in a way that it is easy to get from Point A to Point B with all the relevant information or links to it on the homepage. By adding On-Page SEO, it will help you lead your customers to answers that they have about their business:
   
5. OPTIMIZE YOUR GOOGLE BUSINESS LISTING. Having a Google Business Listing is imperative, but ensuring that it is chock-full of fresh content, updated photos, customer reviews and correct data is key.
   
6. MAKE THE WEB SITE RESPONSIVE. When designing your web site, you must ensure that the site is Responsive. Creating a responsive website means designing a site that works well on a variety of devices and screen sizes, from large desktop monitors to small mobile phones. All site functionality from galleries to blogs to page content should be easily read across all devices.
   
7. OPTIMIZE YOUR CONTENT & LOCAL SEO: If you have a local business, optimize for local search by claiming and optimizing your Google My Business listing and encouraging customer reviews. You may also install on-page SEO plugins to enable you to keyword optimize your page content in real time.
   
8. POSTING EDUCATIONAL CONTENT LIKE VIDEOS: Increase your visibility with educational content like How-to videos, hacks and special tips and tricks to answer questions that viewers have that can lead to services that you provide. Be sure to create links to that content from a YouTube Channel or through Social Media to help with that Linking Tool.
   
9. POST GALLERY PICS AND VIDEOS THAT TELL YOUR UNIQUE STORY. Keep your site filled with content that shows how you separate your brand from others. Be sure to focus on the areas that your audience needs help with while maintaining your brand identity to set you apart.
   
10. GET LISTED ON PAGE 1 OF GOOGLE AND STAY THERE…ORGANICALLY: Use tools like Google Analytics and Google Search Console to monitor your performance and adjust your strategies based on what’s working, and incorporate all of these tools in order to rank among first page entries as often as you can. Your Web site, Facebook page links, Member Directories, Yelp, Blog Posts and Fresh Content will help you get there. If you type your own business name and are NOT represented in at least half the page 1 entries, you have a lot of work to do.

Although this is just our short list of ways you can achieve this, CEO Marketing Group makes a living of helping businesses like yours improve their position in search and obtain that highly coveted Google Love. But, employing the items above will take you great lengths, and it will give you a head start on ranking highly in the search engines the way we all hope to be found – organically. If you need the help of a professional team to build your web site or take your efforts to the next level through organic search engine optimization, this is your place and we are your people.