5-Minute Social Media Content Posting Checklist
There is more to posting on social media than trying to figure out the proverbial algorithms and how many posts you have to do in a day. That’s like trying to wrangle rabbits…and we’re not in the rabbit wrangling business, Ladies. Life is too short to worry about Math.
If you follow some basic tried and true methods for social media outreach, you’ll find yourself ahead of the curve when it comes to content creation that will call your customers to action. This is our 5-Minute Content Checklist for social media posting that will be useful if not engaging with your customers, and that will allow you to maintain your sanity.
Promote your lead magnets
A lead magnet is a free item or service that marketers offer to potential customers in exchange for their contact information. The goal is to entice customers to give up their personal information, such as their email address, phone number, or home address, so that the business can contact them and try to convert them into paying customers. We use our newsletter as a way to engage with our customers in a way that will eventually convert them to additional sales.
Announce company updates – like grand openings, new products, new hires, promotions, etc.
Share snackable tips & tricks – bite size bits of information that help them in life like hacks, etc.
Highlight your success stories – we all have them, and with more time, you can get your customers to weigh in with testimonials and even video interviews.
Create short-form tutorial videos – hacks, how-tos and other informational flotsam to remind them you’re the experts.
Run polls to survey your audience – get your finger on the pulse of what makes them tick.
Educate your audience with FAQ posts – saves time and sometimes saves them from having to ask awkward questions.
Share quotes or inspirational messages – we all love to be inspired. It’s a tough world.
Curate social proof with client testimonials – their words mean more than yours.
Build brand awareness with explainer videos – “Hey Lucy…you got some esplainin’ to do”
Collaborate with other brands and influencers – this is our mecca, Ladies. We do this on the weekly. It’s what we’re all about.
Humanize your brand with behind-the-scenes content – everyone loves a good “behind the camera experience or big reveal. We’ve all seen Wizard of Oz. Pull that curtain back, Ladies!
Boost employee advocacy and engagement with spotlights
